Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs
Rolls-Royce is a name synonymous with high-end cars that are designed to appeal to the ultra-rich who want to explore the world and cruise off through the sunset in comfort. Cullinan is the first SUV from the company, and the goal is to entice the wealthy from their Range Rovers and Bentaygas.
Its new architecture and technologies offer iconic design, unbeatable space and usability, and unparalleled off-road and on-road capability.
Effortless All Over
The Rolls-Royce Cullinan was designed for those who see travel as an art form, an art as a way of living. This means it needs to be as simple off-road as it is on a highway. rolls royce phantom key from the brand, dubbed "the first all-terrain Rolls-Royce," brings this possibility to life. Its innovative features speak to the legacy of perfection and mastery.
Cullinan does not care about bumps and imperfections. Its supple suspension makes the road feel like a smooth carpet.
During our test drive of the Cullinan, we took it off-road on gravel and mud, and on roads that were paved with potholes and other imperfections. The car's all-wheel drive and huge wheels allowed it to take on difficult terrain with confidence. It also has a suspension with low-riding that raises the body higher than the surface to allow it to glide over the rocks and other obstacles without causing damage to the bottom.
In addition to its all-terrain capability in addition, the Cullinan has plenty of advanced technology to make the owner's journeys as smooth as they can be. The SUV is equipped with forward-collision warnings, automatic emergency brakes, night vision, and vision assist as well as a surround-view camera which is useful when driving or parking in spaces rendered tight by the Cullinan's size as well as adaptive cruise control and lane-departure alerts. It has a WiFi Hotspot, navigation and an industry-leading Head-Up Display.
The Cullinan also comes with the kind of rock-solid build quality that a high-end buyer would expect. Every knob, switch, or touchpoint feels like it could last a thousand years. In the end it may only require a little spit in order to keep working. The cabin is adorned in wood, chrome and leather with the Spirit of Ecstasy looking down on the driver and passengers from its perch above the dashboard.

The Cullinan's cabin may be equipped with cutting-edge technology, it's lacking certain gadgets that younger drivers might crave. It's not equipped with the kind of driver aids that allow lane-keeping and semi-autonomous highway driving or the kinds of connected gadgets that are becoming standard in more automobiles.
Clasp
One touch and a name like 'Everywhere' by engineers from Rolls-Royce - is all it is needed to unleash Cullinan's unbeatable off-road capabilities. The driver is able to fine-tune the suspension of the vehicle to absorb any bumps and ruts that may occur along the route. In addition, the propel shaft and drive ensure that all 850Nm is delivered to the front wheels and rear wheels at the exact time.
Cullinan, the first Rolls-Royce with a tailgate and rear doors that open in a similar manner to pickup trucks, is the first Rolls-Royce to have an open tailgate. The design gives an SUV a an appearance that is three-box. It also lets you access an enormous cargo area of 21 cubic feet with the rear seat elevated. The floor is lower than the base the seatbacks, which helps to prevent items from sliding.
The main cabin of the Rolls-Royce Cullinan provides an approach that is more practical to luxury than any other seen in the production Rolls-Royce car. The rear passengers, for instance are higher than front passengers and can have a better view of the world beyond their vehicle. The rear bench can be arranged in various ways to meet your requirements.
To complement the more functional layout mirrors in the rear are reshaped and subdued in appearance, and the Rolls-Royce badge is mounted on its own smaller plinth separate from the number plate housing, with just a small strip of jewellery for decoration. The rear lights have an identical utilitarian design with two narrow upright units that house the lights and a single stripe of jewellery in their centre.
Beyond the obvious benefits of a more efficient layout, Cullinan is the most family-friendly model from Rolls-Royce to today. The rear bench can be set up to seat three people. The open-air roof is standard and gives ample space to stretch out. Drivers can also relax in their surroundings by choosing the Immersive Seating configuration that wraps them in sublime comfort and wraps them in the finest leather. A whisky decanter and Champagne cooler can be put in the central console to enhance the luxury.
The compartment for rear passengers
The Cullinan is a Rolls-Royce like no other before, is like and different. It's huge and extravagant however, it opens the brand up to a new generation of potential buyers who'll drive it to places other luxury SUVs might avoid. This could include Jackson Hole, Wyoming where the SUV is built.
The vertical lines that run along the front doors and along the raised bonnet edge and into the skid plates, convey a confident and purposeful sense of. This SUV is prepared to take on the whole world. The big wheels and the slim silhouette of the roofline create an impressive look, which conveys a strong and confident image.
Rolls-Royce engineers have created a unique design for this car that combines a luxurious interior with peerless off-road capability and uncompromising comfort. They have created a vehicle that is both practical and iconic.
The vast glazed area on the market's top panoramic glass roof lets passengers on the rear of the vehicle to enjoy a grandstand view of their surroundings. If they want to know where they are in the world, the rear touchscreen map allows them to zero in on it.
The backs of the rear seats can be folded down. This creates the storage of a large amount of cargo. With just a touch of an button they can be easily lowered without damaging the cushion. They can be divided into a 1/3 or 2/3 configuration to increase the practicality of the car.
When they arrive, the occupants can enter and exit their Rolls-Royce in complete comfort with legs protected from dirt thanks to a design that sees both front and rear coach doors wrap low beneath the sill. This not only allows the passengers to get aboard without getting their trousers dirty, but also ensures that whatever they're carrying, such as a Mark Rothko canvas, for example - will be well secured.
After they're inside, occupants can toast their success by sipping a whisky from the bottle holder that is tucked behind the front seats. And when they're ready for a rest you can relax in the heated and massaged rear seats, and relax with the help of the available neck- or shoulder-, as well as leg-rests.
The Glass Partition
With a base price of $325,000, the Cullinan is the most expensive vehicle that has come out of Rolls-Royce's Goodwood factory in its 114-year history. It's not only that it has an all-wheel-drive system, but also a button that reads "Off Road," and a ride height that can be adjusted. (Rolls-Royce is an organization with a long tradition of vehicles for overland travel dating back to T.E. Lawrence's 1914 armored car). No, because this SUV was designed to be an automobile for families that is meant to be driven, not left in the care of the chauffeur.
It's also the first SUV with a rear passenger compartment large enough to seat three people comfortably, and still leave enough space for luggage. It also comes with a variety of seating options that are incredibly comfortable, including massage chairs in the rear and the centre console is able to be fitted with a whisky decanter, glasses or a champagne cooler and two Rolls-Royce champagne flutes.
The Spirit of Ecstasy is what makes this Rolls-Royce apart from Bentaygas and Range Rovers that have been trying to attract the attention of ultra-wealthy customers in recent years. The hood ornament rises and falls with the Cullinan that lets everyone know that this is no ordinary SUV.
I'm also impressed with the restraint Rolls-Royce has displayed in its cabin. While some manufacturers are splashing their cabins with ever-deeper layers of technology, the Cullinan has a clean and simple display at the top of the center stack that looks very similar to traditional gauges.
One of the biggest changes over previous Rolls-Royce models is the use of leather that is box-grain. This kind of leather is made by pressing a frame made of metal into the hide and applying lacquer, resulting in an inky black finish that's long-lasting and more durable than the smooth leather found in other luxury vehicles.
The Cullinan is a stunning vehicle that marries all the attributes that make SUVs so popular. However, it does have certain disadvantages. Most importantly is that it's a ridiculous amount of money to spend on an SUV, especially one as well-appointed as this. If you're looking to purchase a Cullinan you'll probably need to sell some pieces of art, or even skip your summer vacation in Nice.